Raiffeisen International remains Eurovision sponsor

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Raiffeisen International Bank-Holding AG will continue its sponsorship of the Eurovision Song Contest in 2009 according to reports today.

The deal negotiated was negotiated by the Eurovision Song Contest's marketing partner, T.E.A.M. The bank is a major financial player in Eastern Europe and the next Eurovision Song Contest will take place in Russia, one of the bank's most important markets.

There was doubt as to whether the bank would sponsor the contest due to the current economic crisis, but the announcement comes as good news to the EBU.

Director of Eurovision TV, Bjørn Erichsen, said: "The EBU is delighted to keep Raiffeisen International, a company with an excellent reputation and strong presence in many of the participating countries, in the Eurovision family as the first Presenting Sponsor of the 2009 Eurovision Song Contest. The renewal of this partnership proves the strength of the Eurovision Song Contest as Europe's biggest communication platform in music and entertainment".

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